about

Creative

Process

I'm Joschua, a creative strategist and content director based in Germany.

After studying business psychology with a focus on marketing and media, I've spent the last three+ years working alongside creator Megan Tan (1M+ across platforms) on brand campaigns for ASUS, Swatch, Mandarin Oriental, and LTX Studio.

I move between concept, direction, and production- Shaping ideas that fit a creator's voice and a brand's goals at the same time. International by training: Sydney, Seoul, New York. Currently building a content led commerce brand on the side.

My Story

I start with the audience, shape the idea, and stay on it from concept to final cut.